If I see another variation of ‘Keep Calm and Carry On’ in the wrong typeface,
I’m going to flip out.
IT’S NOT HELVETICA. HELVETICA IS THE COMPLETE OPPOSITE OF THE FACE USED.
You can’t replace a very humanist sans-serif with a grotesque sans. It doesn’t work.
The correct typeface is actually a face that doesn’t exist in digital form. The type on the original poster was painted by hand. The closest you’ll get is Johnston, which also happens to be the type for the London Underground. Gill Sans is a decent substitute, as well.
/type-nerd rage.





