Olympic marketing results appear after four months of robust growth Yanjing Beer – Yanjing Beer – Food Industry

Last year Olympics After the end, as our Beer Industry Olympic sponsors, Yanjing Beer Wine Group Games Marketing Follow-up has yielded good results in the May 23 meeting of the eighteenth Yanjing Beer Festival news conference, Yanjing Beer Group chairman Li Fucheng briefing to journalists attending the first quarter Sell Situation.

The first quarter, the national beer production and sales volume grew 5.3%, Yanjing Beer Company's sales growth was 13.5%, net profit rose 16.29%. This year in January? April, Yanjing beer sold in the country 126.3 million liters.

By Financial Crisis, the growth rate the beer industry there have been slower, but the competition Yanjing has maintained a good momentum of growth.

Li Fucheng the analysis of the negative impact of financial crisis, the reasons for under achievement in that the main national economic growth, ensuring the people's livelihood, maintaining stability and confidence in a firm, the State introduced to spur economic growth 4 trillion economic stimulus package, and a series of policy adjustments, these are good news for beer industry. In addition, 17 Third Plenary Session of 2020 set targets to double the income of peasants, farmers increase income for the beer market has opened up new room for growth.

In addition, to maintain high growth Yanjing beer production and sales have the confidence. Last year, Yanjing full use of the Olympic sponsorship opportunities, to build and strengthen the Yanjing brand, increase the centripetal force of the enterprise, enhance the corporate brand, provide a basis for increased sales. To ensure the company quickly made from: China Wine News Show, Yanjing has engaged the State Council Development Research Center, Peking University, Tsinghua University and other relevant units of the enterprise experts to explain the macroeconomic situation, provide recommendations for enterprise development, and identified strategic adjustment program. Specific programs: adjustment of product structure. The high-end liquor to adjust the proportion of last year end liquor from 22% to 33%; on brand restructuring. 1 +3 structure of the implementation of the brand to Yanjing main brand, while fostering Li River spring, Huiquan, snow deer three regional advantages brands; market restructuring, Yanjing five advantages in cultivating a regional basis, strengthening the technology innovation efforts to make Guangdong, Hunan and Shandong provinces substantial growth in production and sales. By the Guangdong, Guangxi, Hunan provinces run-managed, market channels and further stability.

Although the financial crisis, but a good Yenching growth this year in January? April, Yanjing Beer in the country sold 126.3 million liters, according to the present rate of growth will surpass this year's marketing plan.

Regional markets, Yanjing also showed good growth momentum, Guangdong Yanjing Beer in 2008, an increase of 12 million liters, based on this in January? In April to achieve sales of 8.1 million liters, in Guangzhou the same 9.85% decline in industry production and sales situation, an increase of 71.2%. Hunan Hengyang co-operation with Xiangxiang, out of no sales of beer products, the first 4 months of the company sales increased by 32.1% in Hengyang, Hunan Yanjing company's sales has increased 68.9%.

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