Into the GPS market, Haier set foot in the field of automotive-GPS, Haier, Automotive – Automotive industry-hc360 HC Network

Into Car Electronic Market, and will soon launch variety of heavy Haier GPS Navigation products. It is understood that Haier will enter a joint operating model automobile and electronics industries, and Haier alliance is focused on automotive electronics and electronic integration of operations of the strength of corporate brand Wuhan days Runda. Fast but after years of haphazard development, GPS navigation market industry reshuffle soon, the backbone of well-known brand stand out is that time. Haier has a tremendous brand strength and excellent service system, day Runda have professional technology and team, an alliance between the two GPS navigation market is bound to give a huge impact and change the existing forces in the territory of GPS manufacturers. Great demand for automotive electronics market to attract Haier Attract Haier decisively to join the largest automotive electronics market, the temptation is undoubtedly see great demand. Rapid growth of car ownership in China, on the huge demand for GPS navigation products. GPS senior researcher in the field, CCID Consumer Electronics Business Unit General Manager Wei Yuhuai that the current annual increase of the domestic market of GPS navigation users over three million, in order to calculate the average price per car per GPS1000 will bring 3.0 billion of new market . With GPS navigation as the representative of the huge demand for automotive electronics market is so obvious. Since 2007, attracted a large number of manufacturers have joined the market, including MP3 , MP4 transition from countless cottage industries, resulting in the GPS navigation market up to hundreds of brands, and those who run fake, false, 3, no brand is even more difficult to calculate. At the same time, 2004, Haier has been looking for consumer electronics and IT Integration of industry breakthrough in GPS navigation products for the automotive electronics industry representatives is precisely such a convergence of industries. GPS navigation system is a vehicle electronics, communications, electronics and microcomputer technology to one of consumer electronics products, fits Haier hope the field of consumer electronics and IT integration strategy to seek a breakthrough. Haier industry into being at imminent reshuffle Addition to a huge market demand and meet the long-standing strategic planning Haier, GPS navigation is the industry reshuffle soon, the market calls for backbone to stand up well-known brand, also contributed to Haier's entry into this important cause. The past few years, GPS navigation market has developed rapidly, but because there is no common industry standard, or no direct authority, and the barriers to entry are not high, lead to market confusion, cottage, fakes, price wars, the homogeneity , the phenomenon of the proliferation of pirated maps. The market has come to a time when the industry reshuffle, this time is undoubtedly the strength of companies with quality products, services and resources the best time to seize the market. "Haier and the days of Runda 'brand services + professional operation' at this time there is a combination of time." Insiders in their analysis. Days Runda Haier GPS Project Leader Du Xikang think "the current popularity of GPS is GPS on the market reshuffle," he said, rely on domestic consumer electronic products within the first brand?? Haier terminal influence in the days Runda full integrated supply chain and channel market resources, based on GPS Haier is gradually mature into the GPS navigation market is the best time. Business model innovation, Wuhan Haier work days Runda This into automotive electronics market, Haier has taken the past, Taiwan's Pou Chen Group and Haier jointly created the computer model similar to the new co-operation with the GPS professional operation of industrial enterprises in Wuhan days Runda Development Co., Ltd. to form alliances, dominant brands and professional team combines GPS with the professional market to develop. It is understood, will be authorized to Wuhan Tian Yun Haier Haier GPS navigation products to exclusive carrier, and relevant market analysis, product development, channel layout, communication promotion Marketing Services, etc. are entirely completed by the Wuhan days Runda company. Public information, Wuhan days Runda Industrial Development Co., Ltd. is a focus on automotive electronics and electronic brand high-tech enterprise integrating operations, corporate headquarters is located in Wuhan East Lake High Technology Development Zone, with products in Shenzhen center in the country has many offices. Equally very important after-sales services, Haier is still from the famous charge of 400 services. Such as the July 2010 national highway would be renamed all the existing services must be upgraded navigation map, Haier "sincere forever" service will ensure that users can quickly complete the latest map update service. For and Tin Yun's Cooperation Haier Computer Part related to executives, said: "As the global appliance industry brand names, has been, we would like to Haier in home appliances market, especially in the field of 3C and technical advantages of the brand to expand into related markets, should occupy in the market Some status. now in the automotive electronics market, we found the best partner?? Wuhan days Runda Industrial Development Co., Ltd., they have a professional team of GPS operation, sound Sell , And the network layout, the advantages of integration of upstream and downstream resources, excellent products, powerful information systems and long-term accumulation of auto electronics industry chain resources. "