Brand arrival times games are played closer look cabinet New Marketing

Even the best brands have to yell, cabinet companies in recent years has been very slowly on this issue in depth understanding. Celebrity endorsements, advertising war, president of signings ... ... enrich the marketing activities for the whole cabinet level market information from the beginning of a new color. In the read succeeded and failed numerous marketing activities, people began to speculate that the cabinet business in 2010 the new "games are played."

Games are played one: Looking for the best marketing model

Advertising is undoubtedly establish a brand image, brand promotion and publicity the best weapons, but for the majority of cabinet in the second tier brand enterprises, and their huge economic power does not allow advertising expenses. Increasingly prominent in this era of brand benefits, the wine has deep fear of the alley, which forced the cabinet business have to go through a detailed investigation to find the most economical and practical marketing tool.

Throughout the cabinet industry is not hard to find, most current cabinet business model of choice brand marketing more. Exhibition, traditional media (newspapers, television, radio), new media (Internet, mobile phone network), activities, outdoor advertising and numerous, and each cabinet companies usually targeted to select a few of the combination.

Games are played two: a research before investment funds

Former cabinet company "marketing", there are two features: a powerful often chosen to be the most influential advertising media bombardment, but weaker than the strength of the cabinet business and more choice in newspapers, on television playing one or two ads, ineffective stop immediately. Expressed the industry's marketing people, marketing is not equivalent to no marketing purpose, like the cabinet industry practice of most businesses that tasted, in fact, nothing in addition to the increased cost of the actual results.

With the brand concept in the cabinet deepening enterprise, companies are beginning to carry out targeted marketing. Most of the cabinet before the enterprises in marketing will target cities and target population for research, and develop appropriate marketing.

In addition, both the exhibition marketing or advertising campaign, or the president of signings can see that the company's marketing model is a purposeful choice.

Three games are played: network marketing attention

With the rise of the cabinet industry vertical portals, network cabinet brand is becoming an important platform for propaganda.

Most cabinet companies have their own independent website, many cabinet brands have hoisted banner advertising sites in the industry, network investment is its wide coverage, the advantages of low investment companies and distributors gained favor.