2009 China Auto Market Trend Analysis 5

( 1), in addition to a certain extent on the understanding of differences in the aftermarket;

    According to the media on Dec. 12, 2008 report, according to the U.S. Automotive Aftermarket Industry Association's definition of the "Automotive Aftermarket" refers to "car repair and maintenance after the sale of spare parts used and services", its related enterprises are mainly including auto parts manufacturers, auto parts dealers and auto repair service providers three main businesses.

    In the United States, motor vehicle repair workshops in various forms, customers according to their own preferences, the extent damage to the car and the maintenance of the project area need to select the appropriate manufacturer. If you are willing to spend more to buy rest assured, original owner can repair point; if the plan to save money, went to some small shops, a considerable portion of their parts are imported from Asia, of which many are still made in China; if you want your hands-on DIY, go to a special car supermarket or large supermarkets and auto parts counter.

    (2), changes in domestic and international service market:

     , China: The service letter takes broad, with obvious Chinese characteristics, in addition to other automotive supplies production scale, marketing and services accounted for a larger proportion of low, most of the low level of need in the brand, size of.

     , abroad: The foreign car service industry showed three trends:

    First:, brand management. It consists of professional auto parts manufacturers and auto repair business into two categories. Such large-scale maintenance works, production equipment, maintenance personnel have received uniform training in technical and authoritative, serve mainly to maintain the brand car fixed.

    Second, the concept of shift from repair to maintain. Foreign car manufacturers that true service is to ensure the proper use of the user through the service to give customers value added products manufacturing factory in the proposed concept of zero repair, the focus shifted to service maintenance.

    Third, the infiltration of high technology. As technology advances, the level of the car more and more electronic, automotive warranty more complex, a large number of high-tech maintenance equipment used in vehicle repair industry. With the development of network technology vehicle maintenance, Internet access service at any time can be further information, diagnostic data, circuit diagrams, repair procedures, etc., reduce the maintenance companies of different sizes access to technical information between them.

     , large groups of foreign cars are valued after-sale service market China's huge potential, have entered the Chinese market. If the United States, the United States John companies such as Bosch GmbH of Germany, like Japan's , Korea, Australia and other countries of the company.

    3, the automotive market potential

    (1), at the end of November 2009, the national motor vehicle population situation:

    To 186 551 129 (186 000 000)

    One vehicle 89,620,000 (89,626,031)

    Motorcycle 91,220,000 (91,226,621)

    Trailer 1,035,000 (1,035,036)

    Tractor 14,640,000 (14,641,767)

    Other vehicles 21 674

    (2), the National Motor Vehicle Drivers 18 883 million (188,836,242 people)

    One car driver: 12 914 million (129,147,722 people)

    Analysis: The motor vehicle driver to maintain high growth momentum, and by the end of 2008 compared to first half of 2009, 817.5 million new motor vehicle drivers, up 4.53%, compared to last year, an increase of 9.51%, of which 129 people driving billion, accounting for 68.39% of total driver is 1.85 times the amount of car ownership. (As a huge potential buyers)